Have you ever walked through the bustling streets of Times Square and wondered about the stories behind the towering buildings that surround you? One such building that stands tall in the heart of this iconic location is 1585 Broadway New York. This landmark office building has been a significant part of the Times Square landscape since it became Morgan Stanley’s headquarters in 1995.
History and Development of 1585 Broadway

Inception and Early Development
The story of 1585 Broadway, New York, begins in 1987, when the decision was made to construct a new office building in the heart of Times Square. This ambitious project aimed to breathe new life into the area and create a modern space that would attract top-tier businesses.
The architects behind this visionary project were none other than Gwathmey Siegel & Associates Architects and Emery Roth & Sons. These renowned firms worked together to bring the dream of 1585 Broadway New York to life, crafting a design that would stand the test of time.
Evolution Before Morgan Stanley’s Acquisition
In its early days, 1585 Broadway New York saw various tenants and businesses come and go. The building’s prime location and state-of-the-art facilities made it an attractive choice for companies looking to establish a presence in the heart of Times Square.
As the building evolved, it became clear that its potential was yet to be fully realized. The stage was set for a transformative moment that would cement 1585 Broadway, New York, in the annals of New York City‘s architectural and financial history.
Morgan Stanley’s Purchase and Renovation
That transformative moment came in the mid-1990s when Morgan Stanley acquired 1585 Broadway New York. The financial giant saw the building’s potential and set out to make it their new headquarters.
Morgan Stanley’s purchase and subsequent renovation of 1585 Broadway New York marked a turning point for the building and the surrounding area. The company invested heavily in modernizing the space, creating a world-class facility that would serve as the hub for their operations.
Design and Location Appeal
One of the key factors contributing to 1585 Broadway’s appeal was its unique design and prime location. The building’s sleek, modern aesthetic stood out in the Times Square skyline. At the same time, its placement at the heart of the bustling district made it easily accessible to clients, employees, and visitors alike.
The combination of cutting-edge design and a central location made 1585 Broadway New York an attractive choice for Morgan Stanley and other businesses looking to establish a foothold in the heart of New York City‘s financial and entertainment hub.
Architectural Features and Design

42-Story Structure and Size
1585 Broadway in New York is an impressive 42-story structure spanning 1.3 million square feet. This towering building dominates the Times Square skyline, serving as a testament to the architectural prowess of its designers.
The building’s sheer size and scale make it a true marvel of modern architecture. From its foundation to its rooftop, every inch of 1585 Broadway New York has been carefully crafted to create a space that is both functional and visually stunning.
Original Lobby Design and Executive Suite
One of the standout features of 1585 Broadway, New York, is its original lobby design and executive suite, both masterfully crafted by Gwathmey Siegel. These spaces serve as the gateway to the building, setting the tone for the rest of the experience.
The lobby of 1585 Broadway New York is a study in elegance and sophistication. With its sleek lines, high ceilings, and tasteful decor, it creates an inviting atmosphere that welcomes visitors and employees alike.
The executive suite, on the other hand, is a showcase of luxury and comfort. Designed with the needs of top-level executives in mind, this space offers a serene and productive environment for those who call 1585 Broadway New York home.
Column-Free Office Spaces and High Power Infrastructure
Another key feature of 1585 Broadway New York is its column-free office spaces and high power infrastructure. These elements are particularly important for businesses in the financial sector, such as Morgan Stanley, which require large, open areas for trading floors and other operations.
The column-free design of the office spaces at 1585 Broadway, New York, allows for maximum flexibility and efficiency. Companies can easily configure their layouts to suit their specific needs without the constraints of structural columns.
The high-power infrastructure, on the other hand, ensures the building can support the demanding energy needs of modern financial operations. From high-speed trading to data processing, 1585 Broadway New York has the power to keep everything running smoothly.
Sustainable Design Elements and LEED Gold Certification
In addition to its impressive architectural features, 1585 Broadway New York is also committed to sustainability. The building incorporates a range of eco-friendly design elements that help to reduce its environmental impact and create a healthier, more sustainable workspace.
One of the most notable of these sustainable design elements is the building’s LEED Gold certification. This prestigious designation recognizes 1585 Broadway in New York for its commitment to green building practices and efforts to create a more sustainable future.
From energy-efficient lighting and HVAC systems to water-saving fixtures and recycled materials, every aspect of 1585 Broadway New York’s design has been carefully considered with sustainability in mind.
Exterior Features and Recent Renovations
The exterior of 1585 Broadway New York is just as impressive as its interior. The building’s sleek, modern facade stands out in the Times Square skyline, serving as a beacon of progress and innovation.
In recent years, 1585 Broadway in New York has undergone renovations to modernize its exterior and enhance its visual appeal. These updates have helped to keep the building looking fresh and contemporary, ensuring that it remains a standout feature of the Times Square landscape.
From new signage to updated lighting, every aspect of the exterior renovations has been carefully planned to enhance the overall experience of 1585 Broadway New York. These changes have helped to cement the building’s status as an iconic landmark in the heart of New York City.
Morgan Stanley at 1585 Broadway

Reasons for Choosing the Location
When Morgan Stanley decided to make 1585 Broadway, New York, its new headquarters, it was a strategic decision with far-reaching implications for the company and the surrounding area.
One of the key reasons Morgan Stanley chose 1585 Broadway, New York, was its prime location at the heart of Times Square. This iconic district is known for its vibrant energy and its status as a global hub for business, entertainment, and tourism.
By establishing their headquarters at 1585 Broadway New York, Morgan Stanley positioned themselves at the center of this bustling ecosystem. This move allowed them to be closer to their clients, partners, and the pulse of the city, creating new opportunities for growth and collaboration.
Interior Layout Optimized for Trading and Financial Services
Inside 1585 Broadway, New York, Morgan Stanley has created an interior layout specifically optimized for its trading and financial services operations.
The building’s column-free office spaces and high power infrastructure make it an ideal environment for the fast-paced world of finance. Morgan Stanley has taken full advantage of these features, creating a workspace that is both efficient and productive.
From commodities to equities, fixed income to forex, 1585 Broadway New York serves as the nerve center for Morgan Stanley’s diverse range of financial services. The building’s layout has been carefully designed to support these operations, ensuring that everything runs smoothly and seamlessly.
Phased Renovations and Workspace Modernization
Since moving into 1585 Broadway New York, Morgan Stanley has undertaken a series of phased renovations and workspace modernization projects.
These efforts have been aimed at keeping the building up to date with the latest trends and technologies in finance. From new trading floors to updated office spaces, every aspect of 1585 Broadway New York has been carefully considered and improved.
The phased nature of these renovations has allowed Morgan Stanley to minimize disruption to their operations while still achieving their goals. By taking a strategic approach to updating and modernizing the building, they have created a workspace that is both functional and future-proof.
Impact on Times Square’s Business Environment
Morgan Stanley’s presence at 1585 Broadway New York has had a significant impact on the surrounding business environment in Times Square.
By choosing to make this building their headquarters, Morgan Stanley helped to signal a shift in the district’s identity. No longer just a hub for entertainment and tourism, Times Square was now also becoming a center for finance and business.
This shift has had a ripple effect throughout the area, attracting other financial firms and businesses to the district. The presence of these companies has helped to create a more diverse and dynamic business environment, contributing to the ongoing revitalization of Times Square.
Nearby Retail Tenants and Amenities
In addition to its role as a hub for finance and business, 1585 Broadway, New York, is also home to a range of retail tenants and amenities that add convenience and comfort to its occupants.
From restaurants and cafes to shops and services, there is no shortage of options for those who work in the building. These nearby businesses provide a welcome respite from the demands of the workday, allowing employees to grab a quick bite or run errands without having to venture far from the office.
The presence of these retail tenants and amenities has helped to create a more vibrant and livable environment around 1585 Broadway New York. By offering a range of food, shopping, and service options, the building has become a true destination for those who work and visit the area.
Location and Accessibility
Prime Placement on Broadway
1585 Broadway, New York, enjoys a prime location on Broadway, between 47th and 48th Streets, in the heart of Times Square. This location puts the building at the center of one of the world’s most iconic and vibrant districts.
Being situated on Broadway gives 1585 Broadway New York a front-row seat to the energy and excitement of Times Square. The building is surrounded by a constant buzz of activity, from tourists and shoppers to performers and street vendors.
This prime location also makes 1585 Broadway in New York easily accessible to clients, employees, and visitors. The building is just steps away from some of the city’s most popular attractions, restaurants, and entertainment venues, making it a convenient and desirable location for anyone looking to do business in the heart of New York City.
Public Transportation Options
Getting to 1585 Broadway New York is a breeze, thanks to the building’s proximity to a range of public transportation options.
Several subway lines, including the N, Q, and R trains serve the building. These lines provide quick, easy access to the building from all corners of the city, making it simple for commuters to get to work and for visitors to reach the building.
In addition to the subway, 1585 Broadway, New York, is well served by buses and other forms of public transportation. This makes it easy for people to reach the building from anywhere in the city without worrying about traffic or parking.
Vibrant Neighborhood Atmosphere
One of the things that makes 1585 Broadway, New York, such a special place to work or visit is the vibrant neighborhood atmosphere surrounding it.
Times Square is known for its energy and excitement, and this extends to the area around 1585 Broadway New York. The building is surrounded by a diverse range of businesses, from restaurants and shops to theaters and art galleries.
This vibrant neighborhood atmosphere creates a sense of community and connection for those who work in the building. It’s not uncommon to see colleagues grabbing lunch together at a nearby restaurant or taking a break to enjoy a street performance or art installation.
The energy and excitement of the neighborhood also make 1585 Broadway New York an attractive destination for clients and visitors. The building is a hub of activity and opportunity, and its location in the heart of Times Square only adds to its allure.
Accessibility for Clients, Employees, and Visitors
1585 Broadway New York is designed to be accessible and welcoming to clients, employees, and visitors alike.
The building’s lobby is spacious and inviting, with plenty of seating and a helpful concierge to assist with any needs. The elevators are fast and efficient, making it easy to get to any floor in the building.
For those with mobility challenges, 1585 Broadway New York is fully accessible, with ramps and elevators throughout the building. The building also has accessible restrooms and other facilities, ensuring everyone can move around comfortably.
Overall, 1585 Broadway in New York is a building designed with accessibility and convenience in mind. Whether you’re a client, an employee, or a visitor, you’ll find that the building is easy to navigate and welcoming to all.
Impact on Times Square and NYC Skyline

Role in Commercial and Financial District Growth
1585 Broadway New York has played a significant role in the growth and development of Times Square as a commercial and financial district.
When Morgan Stanley chose this building as its headquarters, it sent a strong signal to the business community that Times Square was a desirable location for finance and commerce. This helped to attract other financial firms and businesses to the area, contributing to the district’s ongoing growth and revitalization.
Today, Times Square is home to a diverse range of businesses, from financial services to technology to media and entertainment. 1585 Broadway New York has been a key part of this transformation, helping to make the district a hub of economic activity and opportunity.
Shift of Financial Services into Midtown Manhattan
Morgan Stanley’s decision to locate its headquarters at 1585 Broadway, New York, also helped signal a shift in the geography of financial services in New York City.
For many years, the financial industry was concentrated in the Wall Street area of Lower Manhattan. But as the city grew and evolved, more and more financial firms began to look for space in other parts of the city, including Midtown Manhattan.
1585 Broadway New York was at the forefront of this shift, helping to establish Times Square as a new hub for financial services. Today, the building is surrounded by other financial firms and businesses, creating a vibrant and dynamic ecosystem of finance and commerce in the heart of the city.
Complementing the Times Square Skyline
Finally, 1585 Broadway New York has also played a role in shaping the iconic skyline of Times Square.
The building’s sleek, modern design stands out among the other structures in the district, adding a touch of sophistication and elegance to the skyline. With 42 stories and 1.3 million square feet, it is one of the largest and most prominent buildings in the area, serving as a landmark for visitors and residents alike.
1585 Broadway New York has become an integral part of the Times Square skyline, complementing the other iconic buildings and structures that make up this world-famous district. Whether viewed from the ground or from afar, the building is a testament to architecture’s power to shape and define a city’s identity.
Visiting or Leasing Space at 1585 Broadway
Tips for Businesses and Professionals
If you’re a business or professional interested in leasing office space at 1585 Broadway New York, there are a few things to keep in mind.
First, the building is home to some of the world’s most prestigious and successful companies. By leasing space here, you’ll join a community of like-minded professionals committed to excellence and success.
Second, the building offers a range of amenities and services that can help to make your workday more productive and enjoyable. From on-site dining options to fitness facilities to concierge services, 1585 Broadway New York has everything you need to thrive in your business.
Finally, the building’s prime location in the heart of Times Square makes it an ideal choice for businesses that want to be at the center of the action. Whether you’re looking to attract clients, partners, or top talent, 1585 Broadway New York puts you in the perfect position to succeed.
Amenities, Nearby Retail, and Modern Infrastructure
One of the things that make 1585 Broadway, New York, such an attractive place to lease office space is the range of amenities and services the building offers.
From the moment you step into the lobby, you’ll be greeted by a team of friendly, professional staff dedicated to making your experience as positive and productive as possible. The building also features state-of-the-art security systems to ensure that you and your team feel safe and secure at all times.
In addition to these on-site amenities, 1585 Broadway New York is also surrounded by a range of retail options and services. Whether you’re looking for a quick bite to eat, a place to shop, or a spot to relax and unwind, you’ll find plenty of choices just steps away from the building.
The building’s modern infrastructure is another key selling point for businesses and professionals. With high-speed internet, advanced telecommunications, and cutting-edge technology throughout the building, you’ll have everything you need to stay connected and productive in today’s fast-paced business environment.
Iconic Location for Prestige in New York City
Finally, one of the biggest draws of 1585 Broadway New York is its iconic location in the heart of the city.
By leasing office space here, you’ll be putting your business at the center of one of the world’s most vibrant and dynamic districts. Times Square is known for its energy, excitement, and opportunity, and by being part of this community, you’ll position your business for success.
The prestige of being located at 1585 Broadway New York cannot be overstated. This building is a city landmark, and by having your business here, you’ll send a strong message to clients, partners, and competitors about your commitment to excellence and success.
So if you’re looking for an iconic location to establish your business in New York City, look no further than 1585 Broadway New York. With its prime location, modern amenities, and prestigious reputation, this building is the perfect place to take your business to the next level.
1585 Broadway New York FAQ
What is the 1585 Broadway Building?
The 1585 Broadway Building is a prominent skyscraper located in the heart of Times Square, New York City. It’s a 42-story structure that was designed by Emery Roth & Sons, in association with Gwathmey Siegel & Associates Architects, and constructed between 1989 and 1990 . This building is a great example of Postmodernist architecture and stands tall at 685 feet, making it the 82nd tallest building in New York .
When was the 1585 Broadway Building proposed and constructed?
The 1585 Broadway Building was proposed in the 1980s, a time when there was a high demand for office space in New York City . It was constructed between 1989 and 1990 .
What is the architectural style of the 1585 Broadway Building?
The 1585 Broadway Building is a Postmodernist skyscraper . This architectural style is characterized by a playful and eclectic mix of historical references and modern elements.
How tall is the 1585 Broadway Building?
The 1585 Broadway Building rises to a height of 685 feet, making it the 82nd tallest building in New York City .
What is the primary function of the 1585 Broadway Building?
The 1585 Broadway Building is primarily an office building, with 85% or more of its usable floor area dedicated to office space . It’s a great location for businesses looking to establish a presence in the heart of Times Square.
What are some notable features of the 1585 Broadway Building?
The 1585 Broadway Building is known for its prime location in Times Square, surrounded by the energy and excitement of this iconic area . It’s also home to a variety of tenants, including Starbucks on the 47th floor.
Is the 1585 Broadway Building a condo building?
Yes, the 1585 Broadway Building is a condo building with 42 stories and 42 units . It was built in 1987 and offers a unique opportunity for those looking to live or work in the heart of Times Square.

